November 2, 2010 § Leave a comment
In some of the posts I wrote about certain typefaces, it was a more detailed approach. This post has a more general approach. I will explain the answer of the question: What is typography? Typography can be explained from a technical aspect and it is also considered as an art. From the technical aspect it includes organizing a type, type design or modifying type glyphs. (glyph : a mark on a written text or letter that adds a meaning of what is written.) Organizing a type means arranging various elements. Selecting a typeface, deciding the point size, line length, leading, tracking, kerning are all thee elements.
Typography is one of the most important elements in design. This means that if you mess up the typographic elements the design is messed up. On the other hand if the typographic elements are very strong and the other elements are messed up, the typography can kind of “save” the design. Typesetters, typographers, graphic designers, art directors are all concerned about typography and they work on this branch. The word typography comes from Greek. It means “I write a mark or a figure.”.
Typography is in every aspect of out lives. From designing page layouts, to display typography, posters, advertisement, logotypes, book covers, online or computer displays, typography is a big part of our lives.